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UTM Link Builder

Build UTM campaign links for posts, newsletters and ads, with source, medium and campaign.

How It Works

1

Enter the page and the campaign

Paste the page you link to, then fill in the source (where the click comes from), the medium (the channel type) and a campaign name.

2

Add term and content if you need them

Term tags a paid search keyword. Content tells two links in one campaign apart, such as a header link and a footer link.

3

Copy the link

The link updates as you type. Existing query parameters on your page are kept; old utm_ values are replaced.

FAQ

Five tags you add to a link's query string: utm_source, utm_medium, utm_campaign, utm_term and utm_content. Analytics tools read them to tell you which post, email or ad a visit came from. Source, medium and campaign are the three that matter for almost every link.
Google Analytics, Plausible, Simple Analytics, Fathom, Matomo and most others. The tags work the same everywhere, because they are plain query parameters on your own URL.
UTM values are case-sensitive in most tools. 'Newsletter' and 'newsletter' show up as two separate sources in your reports. Lowercasing everything keeps one source, one row. Turn it off if you need exact case.
No. A UTM tag starts a new session in some tools and overwrites the real source of the visit. Use them only on links that bring people from outside: posts, emails, ads, partner pages.
No. The link is built in your browser and never leaves the page. For checking where a finished link ends up, use the redirect checker.

Built & Maintained by Varstatt

Varstatt is a one-person product studio run by Jurij Tokarski, product engineer since 2011. These tools are free and open — no signup, no catch.