Skip to the tool

Plan Your Go-to-Market Strategy

SaaS pricing and distribution for your first 10 buyers: a price band to test with a pre-sale, and 3 ranked places to find them.

Market & Distribution5 questions

Who buys it, and what you'd build. E.g. a booking link for mobile dog groomers.

Who pays for it?
What do they pay today to solve this?

Pick Other to name the tool or service and its price. Leave out web addresses.

What would you charge?Optional

A guess is fine. The price check tests it.

Your list, a community you run, a partner, past clients, with the number: e.g. a partner list of 400. Empty is honest.

Your market check appears here, weak points named. Free, no sign-up. AI can make mistakes: check before you act.

How It Works

1

Describe Your Idea

One sentence: who buys it, and what you'd build.

2

Answer 4 Quick Questions

Who pays, what they pay today, a price guess and your reach. The last two can stay empty.

3

Get Your Price and First Steps

A price band with a pre-sale test, 3 ranked actions and a strangers test. Download PDF or JSON.

Read about the principles behind every Varstatt discovery tool👉

Where Market & Distribution Sits in Discovery

Will they pay, and where are your first buyers? This tool drafts a price band to test and three ranked places to find them.

Use this when: You need a price to test and first buyers, not a TAM slide.

Who it's for: Software founders with few or no paying customers yet.

Skip the TAM Slide

A market-size number won't find you a first buyer. Your early GTM strategy is three ranked channels where buyers already gather, and the first move in each. The AI looks nothing up.

SaaS Pricing as a Band, With Evidence

"$29/mo" is a guess until a buyer pays. A band like $15-30/mo, set against what buyers pay today, survives a real conversation. A single price with no anchor gets pushed back.

Three Named Places Beat Ten Maybes

Ten "maybe" channels stall a plan. "Ads", "social media" and "SEO" on their own don't count. A channel is a named place: a subreddit, a forum, a partner's list.

Frequently Asked Questions

A plan for how your first buyers find you and decide to pay: a price band to test and three ranked channels where they already gather. This tool drafts both.

Start from what buyers pay today for the problem, then set a band like $15-30/mo, not one number. A single price is a guess until a buyer pays.

The most a buyer will pay for your product. Judge it by what they pay today, not by what they say they would pay.

Find three places where your buyers already gather and rank them. Run a test in the first, with its pass mark set before you start.

You can't run ten well. Three ranked channels give you an order: run the first, read the result, then move down the list.

Not by us. Your answers go to the AI for the run, then live only in this tab; a reload clears them. Download the PDF or JSON to keep the result.

Where To Next

Next discovery step:Feature Priorities

Principles behind it:Worth Building, Appetite, Not Estimates

When you're ready to build:PoC in 2 WeeksMVP in 6 Weeks

Built & Maintained by Varstatt

Varstatt is a one-person product studio run by Jurij Tokarski, product engineer since 2011. These tools are free and open — no signup, no catch.