Product Discovery for Software Ideas
Nine AI tools that pressure-test your idea before any code gets written — business model, competitors, users, features, tech, scope, cost.
The Discovery Tools
- Idea GeneratorCollide what you're good at, care about and see up close into 3 software ideas
- Lean CanvasMap your business model with a Lean Canvas
- User PersonasGenerate software-specific user persona cards
- Competitive AnalysisAnalyze competitors and find your positioning
- Market & DistributionFind willingness-to-pay, ranked channels, and first tests to reach your audience
- Feature PrioritiesClassify features and sort them by what ships first
- Tech StrategyBuild-vs-buy decisions and a consolidated stack
- Project ScopeUser stories, acceptance criteria, and what stays out
- Build CostWeeks per story, the 2-3x range and a verdict
How Discovery Works
Nine tools, one job each. Run one or all, in any order.
Pick a Tool
Start where you're stuck. No idea yet? Start with the Idea Generator.
Answer a Short Form
A few picks or short answers, often with one sentence about your idea.
Get Pushed Back
Each result names your weakest spot and a fix. "Everyone is my customer" gets caught, not rubber-stamped.
Test It on Strangers
A result is a paper check, not proof. Download it, then test the riskiest part with real people.





Frequently Asked Questions
Not alone. These tools pressure-test it on paper: weak spots, missed rivals, features that are plumbing. Startup idea validation takes strangers who sign up, pay or book a call.
Put one offer in front of strangers who have the problem, with the pass mark written first. The Idea Generator and Market & Distribution write that test for you.
A structured pass on a software idea before any code: model, users, rivals, channels, features, tech, scope, cost. It decides what to build and what to cut while change is cheap.
A chat model tends to agree with you, and an idea validator often hands back one score. These tools push back, and each returns one result in a fixed format.
Yes. No signup, no email gate, no call to book.
Yes. Run Feature Priorities and Build Cost to see what the first version holds and how long it takes. Quotes that differ 3x usually hide unclear scope.
Built & Maintained by Varstatt
Varstatt is a one-person product studio run by Jurij Tokarski, product engineer since 2011. These tools are free and open — no signup, no catch.